According to recent news reports, New York State plans to favor ads that promote tourism destinations around New York State rather than on promotions that focus on attracting visitors planning businesses. According to a report from Empire State Development, NY Governor Andrew Cuomo has submitted a plan to the state legislature for a budget of $44.5 million for TV ads and other marketing for the fiscal year beginning April 01, 2018, with New York state advertising to favor tourism.
According to another report, “New York spent $354 million on ads to promote tourism and economic development between 2011 and August 2017, records show. The ads have been omnipresent since Gov. Andrew Cuomo took office in 2011 and have touted New York’s “Open for Business” campaign, upstate tourism and the under-performing Start-Up NY program.”
The change in the expenditure pattern will take into account “…looming state budget deficit and Cuomo’s requirement that state expenditures increase by 2 percent or less each year,” according to the state agency, Empire State Development.
Empire State Development CEO Howard Zemsky said, “With the economy at near full employment and the tourism industry firing on all cylinders, we’re going to prioritize tourism promotion and tourism investment,” he said in an interview.
The Newsday report said that ESD’s tourism spots frequently highlight Jones Beach State Park, the Long Island Children’s Museum in Garden City, the aquarium in Riverhead and wineries on the North Fork.
The campaigns include the I Love NY tourism promotions, which have estimatedly boosted the number of domestic and international tourists by more than 5 million in 2016-17.
The tourism industry generated $104 billion in economic activity, up $4 billion from 2015-16. The report also shows spending was about evenly split last year between tourism ads, $28 million, and business development ads, $26 million.